Las empresas ainan sus estrategias de marcas

Culshaw, Fabiana
October 2012
Debates IESA;oct-dic2012, Vol. 17 Issue 4, p85
Academic Journal
No abstract available.


Related Articles

  • Global reach of effective PR is epitomized on these pages.  // PRWeek (U.S. Edition);Sep2012, Vol. 15 Issue 9, p4 

    An introduction is presented in which the editor discusses various reports within the issue on topics including public relations scene in Latin America, United Way Worldwide's Del Galloway and Procter and Gamble Co.

  • most read.  // PRWeek (London);7/9/2010, p16 

    A list of the most read news stories as of July 5, 2010 including a plan by Procter & Gamble to refocus marketing budget on public relations (PR), the press cuttings service launched by "Financial Times" on FT.com, and the appointment of Andrew Teacher as head of media relations at BAA is presented.

  • most commented.  // PRWeek (London);7/9/2010, p16 

    A list of the most commented news stories as of July 6, 2010 including a plan by Procter & Gamble to refocus marketing budget on public relations (PR), the effect of social media recommendations on sales figures, and the appointment of Brigitte Trafford as head of communications at Lloyds is...

  • Americans still want home-cooked meals and spend more than a microwave minute in the kitchen.  // House Beautiful;Aug95, Vol. 137 Issue 8, p34 

    Cites the results of Procter & Gamble's survey indicating that Americans still prefer home-cooked meals to microwave dinners. Percentage of households that prepare dinner at home; Average time spent preparing the meal.

  • Charmin Dangles College Scholarship in promo lure.  // Brandweek;11/09/98, Vol. 39 Issue 42, p5 

    Reports on Procter & Gamble's recruitment of child development expert Sylvia Rimm as spokesperson for a combination consumer outreach promo/public relations campaign called the Charmin Honor Roll Graduation Program. Rimm's conduct of a media tour offering advice to parents of children in potty...

  • Olestra: Label it confused. D'Amico, Esther // Chemical Week;4/17/1996, Vol. 158 Issue 15, p12 

    Reports on the controversy surrounding the label of Procter & Gamble Co.'s olestra product. Center for Science in the Public Interet's insistence on the need to display the label prominently.

  • P&G CUTS NUMBER OF AGENCIES BY 50%.  // Marketing Week;11/24/2016, p7 

    The article reports on the reduction of half of the public relations (PR) and advertising (ad) agencies of consumer goods company Procter and Gamble Co., as part of their wider mission to be simpler and more focused.

  • PROCTER & GAMBLE: Ariel. Wentz, Laurel // Advertising Age;4/25/2005, Vol. 76 Issue 17, p30 

    Describes the advertisement created for the Procter & Gamble detergent powder.

  • P&G Crest OK'd by Chinese committee.  // Advertising Age;10/28/1996, Vol. 67 Issue 44, p24 

    Mentions that Procter & Gamble Co.'s Crest toothpaste has been accepted by China's National Committee on Oral Health.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics