Online Pad/Pillow Business Grows

Marks, Wayne
November 2012
Home Textiles Today;11/19/2012, Vol. 33 Issue 25, p1
Trade Publication
The article reports about steady progress of online pillow and pad business and says that the market share of pillows and pads bought online is same as in stores. It mentions that online has added advantage of assorting and selecting the product unique to the need. According to Fritz Kruger, vice president, Pacific Coast Feather Company, conventional brick-and-mortar retailers are now extending their services into online channel which provides consumers with similar format as in the stores.


Related Articles

  • Pillows are Bright Spot in Utility Bedding. Rowen, Jill // Home Textiles Today;1/25/2009, Vol. 30 Issue 2, p44 

    The article focuses on the 11.7% increase in sales for sleep pillows that contribute to the over-all increase in sales of bedding utility for 2007 with $2.362 billion compare to $2.268 billion in 2006. It cites that consumers searched for better sleep, and health and wellness that have...

  • WHAT IS THE SEPHORA SHOPPER SEEKING? HERICH, DENISE // Global Cosmetic Industry;Sep2015, Vol. 183 Issue 7, p36 

    The article discusses report released by consumer research firm Benchmarking Co. titled "2015 PinkReport: The Sephora Shopper". Topics discussed includes providing details to the company about whether consumers shop from in-stores or at the online shopping site of cosmetics manufacturer Sephora...

  • The flight back. Shanmugam, Kavitha; Verma, Smitha // Telegraph (Calcutta, India);5/31/2015, p12 

    The article reports that the brick-and-mortar stores are launching their own online sites, to give consumers a shopping experience, with offline and online models.

  • $2.2M project to house Geil Enterprises. Cornell, Halley // Business Journal Serving Fresno & the Central San Joaquin Valley;6/13/2003, Issue 323099, p1 

    Reports on the relocation of Geil Enterprises in Fresno, California. Way of increasing the market share of the firm; Area of the building; Improvement on the quality of service.

  • Reconnecting to our customers. Beck, Steven // Chain Store Age;Jan1998, Vol. 74 Issue 1, p76 

    Presents things that can be done by retailers in the United States to improve profitability, increase market share and customer share. Benefits of sellers' market on retailers; Demographic shifts in the nation; Social shifts; Attitudinal shifts; Changes in technology; How retailers can regain...

  • Bull's-Eye on Target.  // Chain Store Age;Aug2006, Vol. 82 Issue 8, p36 

    The article presents the findings of a study conducted by Retail Forward on U.S. shoppers at Target. One-quarter of all primary household shoppers visit a Target, Target Greatland or SuperTarget store monthly. Target attracts a desirable shopper niche which helps buoy the company's performance....

  • Europe on Cutting Edge of Denim's Retail Strategy. Marsh, Emilie // WWD: Women's Wear Daily;11/22/2006, Vol. 192 Issue 109, p10 

    The article reports on the plan of several denim brands to launch retail outlets and boutiques in Europe in 2007, as a way to compete with fast-fashion companies and adapt to changing shopping patterns. Lee, G-Star, Lee Cooper and Replay are among other denim brands launching concepts and...

  • Italian Retailers Look To Raise Profile.  // WWD: Women's Wear Daily;7/9/2008, Vol. 196 Issue 6, p7 

    The article reports that Italian fashion houses are investing in new store concepts to show their market presence and gain market share. Despite the slow economy, they are going for high-tech service, exhibition spaces etc. Footwear designer Gianvito Rossi is working in a confidential mood for...

  • Store Experience Still a Big Draw.  // MMR;8/17/2015, Vol. 32 Issue 12, p174 

    Statistics are given regarding a survey on consumer behaviour, mainly about preferences of festive shoppers in the U.S. including percentages for shopping in stores, shopping online via laptops and desktops and mobile and smartphone shopping.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics