TITLE

Why we dislike some salespeople but like others

AUTHOR(S)
WILLIAMS, SAM
PUB. DATE
November 2012
SOURCE
Inside Tucson Business;11/16/2012, Vol. 22 Issue 24, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the six elements in buying a product or service including trust, budget, and wild card, in which David Maister, Harvard Business School professor, explored the nature of trust in his book "The Trusted Advisor."
ACCESSION #
83623295

 

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