TITLE

Can marketing industry perform a confidence trick?

PUB. DATE
November 2012
SOURCE
Marketing Week;11/22/2012, Vol. 35 Issue 49, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the economic concerns of marketing professionals in Great Britain for 2013 and presents an interview with Stewart Pedler, the director of operations and global creative services at financial data firm Thomson Reuters. Topics include the job security in the marketing industry according the Chartered Institute of Marketing's (CIM) survey, an anticipated focus in 2013 on marketing return on investments, and a decline in the business confidence of marketing executives.
ACCESSION #
83581188

 

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