Affluent viewers turn off free-to-air TV

Shoebridge, Neil
July 1998
BRW;07/06/98, Vol. 20 Issue 25, p34
Trade Publication
Reports on the decline of AB viewers, defined as managers, administrators and professionals, of network television in Australia. Comments from Malcolm Stewart of media-planning company Customedia; AB consumers seen as a key target market for automotive and financial services among others; Why the AB viewers are drifting away; Suggestion that they have turned to pay television; Graphs of network share price.


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