TITLE

Affluent viewers turn off free-to-air TV

AUTHOR(S)
Shoebridge, Neil
PUB. DATE
July 1998
SOURCE
BRW;07/06/98, Vol. 20 Issue 25, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decline of AB viewers, defined as managers, administrators and professionals, of network television in Australia. Comments from Malcolm Stewart of media-planning company Customedia; AB consumers seen as a key target market for automotive and financial services among others; Why the AB viewers are drifting away; Suggestion that they have turned to pay television; Graphs of network share price.
ACCESSION #
835521

 

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