TITLE

CLARIFYING THE DIFFERENT MODELS FOR BUSINESS SUCCESS EMBEDDED WITHIN ENTREPRENEURSHIP EDUCATION

AUTHOR(S)
Vendel, Martin; Blomgren, Henrik; Brown, Terrence; Giertz, Eric
PUB. DATE
June 2012
SOURCE
International Council for Small Business. World Conference Proce;6/1/2012, p1
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
Entrepreneurship courses given at 10 Scandinavian universities are categorized based on their embedded educational perspective. Our research question is - How well is the education positioned to foster creators of sustainable businesses? Two educational perspectives are identified: "idea looking for business" and "business looking for ideas". The first is build around commercializing and finding a market for an individual's own idea or invention. The second focus on capitalizing on predicted market opportunities by exploiting any idea. The results reveal that entrepreneurs more often utilize the approach "business looking for ideas", while courses given predominantly hold the perspective of "idea looking for business". These conclusions indicate that entrepreneurial education needs to be clearer on perspectives used concerning models for successful entrepreneurship. Recognizing and communicating the approaches will further help refining the educational content, as well as establishing a basis for a better description of targeted students and the expected outcome
ACCESSION #
83540078

 

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