TITLE

MORTALITY SALIENCE INCREASES PERSONAL RELEVANCE OF THE NORM OF RECIPROCITY

AUTHOR(S)
SCHINDLER, SIMON; REINHARD, MARC-ANDRÉ; STAHLBERG, DAGMAR
PUB. DATE
October 2012
SOURCE
Psychological Reports;Oct2012, Vol. 111 Issue 2, p565
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Research on terror management theory found evidence that people under mortality salience strive to live up to salient cultural norms and values, like egalitarianism, pacifism, or helpfulness. A basic, strongly internalized norm in most human societies is the norm of reciprocity: people should support those who supported them (i.e., positive reciprocity), and people should injure those who injured them (i.e., negative reciprocity), respectively. In an experiment (N= 98; 47 women, 51 men), mortality salience overall significantly increased personal relevance of the norm of reciprocity (M = 4.45, SD = 0.65) compared to a control condition (M = 4.19, SD = 0.59). Specifically, under mortality salience there was higher motivation to punish those who treated them unfavourably (negative norm of reciprocity). Unexpectedly, relevance of the norm of positive reciprocity remained unaffected by mortality salience. Implications and limitations are discussed.
ACCESSION #
83480994

 

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