TITLE

The Secret Marketer

PUB. DATE
November 2012
SOURCE
Marketing Week;11/8/2012, Vol. 35 Issue 47, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the link between customer satisfaction and customer loyalty, discussing a survey conducted by an energy company which found that price is more important to consumers than brand loyalty and what marketers can do to prevent dissatisfied customers from leaving a brand.
ACCESSION #
83446459

 

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