5 Mantras for Social Media

Neves, Kathleen
September 2012
Skin Deep;Sep/Oct2012, Vol. 10 Issue 5, p30
The article discusses five suggestions that estheticians should follow to become their own public relation expert and promote own business in the appropriate and successful manner. These suggestions include knowing one's target clients be it existing or new, presenting expert opinions through blogs and social media on aspects of skincare and coordinating online and offline marketing by announcing own achievements online and offering online accessibility on business cards and brochures.


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