TITLE

"Self-Enhancing Through Consumption"

AUTHOR(S)
Meng, Lufang
PUB. DATE
January 2005
SOURCE
Advances in Consumer Research;2005, Vol. 32 Issue 1, p250
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses a consumer psychology research study that concerns the use of various products in self-identity enhancement as well as consumption strategies that consumers use to develop or maintain their identities. Within the study described, sports failure events are used to evaluate the impact of product preferences and consumption on alleviating threats to self or group identity. Topics include self-esteem, functional and value-expressive products, and the self-complexity on consumer preferences.
ACCESSION #
83386598

 

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