Phenomenological Insights in Mood and Mood-Related Consumer Behaviors

Kacen, Jacqueline J.
January 1994
Advances in Consumer Research;1994, Vol. 21 Issue 1, p519
Academic Journal
Individuals' mood slates have been found in affect sociability, self-concept, recall, evaluations, judgments and risk taking. How- ever, mood effects on consumer behaviors are largely unknown. This paper reports the findings of an exploratory study into individual experiences of mood and subsequent mood-related behaviors. Data were collected in multiple, depth interviews and analyzed by a constant comparative method revealing insights into the lived meaning of mood. Distinguishing aspects of moods and behaviors prompted by moods are identified and directions for future research are suggested.


Related Articles

  • Mood Effects in Consumer Behavior: A Unifying Theme. Goodstein, Ronald C. // Advances in Consumer Research;1994, Vol. 21 Issue 1, p526 

    The article considers consumer research on the effects of mood on consumer behavior. It is noted that research on mood has come to conflicting conclusions on its effects including findings that mood is a pre-existing state impacting reactions to advertising, that mood is an affective reaction to...

  • Modeling Research on Consumer's Attitude Morphology and Functional Relationships of a Research Model for Consumer's Attitude. Steluţa Uţă, Daniela; Popescu, Cătălin // Economic Insights - Trends & Challenges;2013, Vol. 65 Issue 4, p36 

    Attitude is often seen as an elementary process of consumer behavior. Over time, attitude was included in most models built in order to define and illustrate consumer behavior. Modeling research on consumer attitude takes into account the formation of attitudes, its size and the influence it has...

  • The Meaning Behind the Action: Processes Driving Embodiment Effects. Duhachek, Adam // Advances in Consumer Research;2014, Vol. 42, p96 

    The article discusses several studies presented at a special session of the 2014 Association for Consumer Research (ACR) Conference, titled "The Meaning Behind the Action: Processes Driving Embodiment Effects." Topics covered include the relationship between the naive theories of consumers and...

  • Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising. Smith, Robert E.; Swinyard, William R. // Journal of Marketing Research (JMR);Aug1983, Vol. 20 Issue 3, p257 

    The role of direct versus indirect experience in the attitude-behavior consistency issue is reviewed. Using a new communications model, the authors extend the direct/indirect experience paradigm to a common marketing scenario: product trial versus product advertising. The specific contributions...

  • A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste. Park, C. Whan // Journal of Marketing Research (JMR);May78, Vol. 15 Issue 2, p243 

    A few questions about the description of consumer judgmental processes are raised and tested empirically for two products, coffee and toothpaste. The results indicate that consumers do not evaluate the two products in the same pattern. Situational factors which influence the consumer's mode of...

  • THE SHADES OF GREEN LIVING IN HUNGARY. HOFMEISTER-TÓTH, ÁGNES; KELEMEN, KATA; PISKÓTI, MARIANNA // International Journal of Management Cases;Sep2011, Vol. 13 Issue 3, p622 

    The aim of the present article is to show the environment-related consumer behavioral patterns of the Hungarian society based on the results of a representative research. The authors' empirical study focused on determining the consumers' environmental awareness and mapping out the differences...

  • Hide or Seek: Factors Influencing Ambiguity Aversion versus Ambiguity Preference. West, Patricia M.; Broniarczyk, Susan M. // Advances in Consumer Research;1997, Vol. 24 Issue 1, p123 

    The article presents information on a session of the 1996 conference of the Association for Consumer Research (ACR) on the influence of ambiguity on consumer attitudes and behavior. Summaries are offered of papers presented at the session on topics including ambiguity aversion among consumers,...

  • New Directions in Price Signaling Theory and Research. Srivastava, Joydeep // Advances in Consumer Research;1997, Vol. 24 Issue 1, p149 

    The article considers a special session of the 1996 conference of the Association for Consumer Research (ACR) on price signaling theory and research. Summaries are offered of papers presented at the session on the numerical totals of prices as a signal of quality of product, on the informative...

  • Ambivalence, Indifference, or Uncertainty? Exploration of a Measurement Tool That Distinguishes Neutral Evaluations. Audrezet, Alice // Proceedings of the European Conference on Research Methods for B;2015, p23 

    Literature points out a problem related to the semantic differential scales to measure global reactions of individuals. Three different types of evaluations that cover different realities could be rated at the mid-point: ambivalence, indifference and uncertainty. With two empirical studies, this...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics