TITLE

Phenomenological Insights in Mood and Mood-Related Consumer Behaviors

AUTHOR(S)
Kacen, Jacqueline J.
PUB. DATE
January 1994
SOURCE
Advances in Consumer Research;1994, Vol. 21 Issue 1, p519
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Individuals' mood slates have been found in affect sociability, self-concept, recall, evaluations, judgments and risk taking. How- ever, mood effects on consumer behaviors are largely unknown. This paper reports the findings of an exploratory study into individual experiences of mood and subsequent mood-related behaviors. Data were collected in multiple, depth interviews and analyzed by a constant comparative method revealing insights into the lived meaning of mood. Distinguishing aspects of moods and behaviors prompted by moods are identified and directions for future research are suggested.
ACCESSION #
83373887

 

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