Sex appeal

June 1998
Campaign;06/26/98, Issue 26, Campaign Report p4
Trade Publication
Focuses on the use of computer software in the post production of television commercials. Information on the FrameStore company; Work produced by the company; Views that advertising agencies are taking an interest in post production work on commercials; Comments from Sharon Reed, managing director of FrameStore.


Related Articles

  • GLOBAL HOT SEAT.  // Advertising Age's Creativity;Oct2001, Vol. 9 Issue 8, p18 

    Focuses on the television advertisements on the Who Wants to be a Millionaire game show in Slovenia. Story and plot of the advertisement; Design layout of the advertisement; Humorous association of the advertisement with in-game questions.

  • GRiP It system tracks promos. Lafayette, Jon // Electronic Media;04/21/97, Vol. 16 Issue 17, p6 

    Features the computer software GRiP It developed by George Feldman, president of Effective Media Services, for making promotions much more efficient and effective. Ability of the software to put the right spots in the right time slots and to organize the stations promotional efforts; Benefits...

  • New hope for the dead. Gromer, Cliff // Popular Mechanics;Jul97, Vol. 174 Issue 7, p64 

    Comments on the technology that enables advertisers to use dead celebrities in commercials. Dead celebrities who have appeared in commercials; How the commercials are shot; Use of the software packages Inferno and Animotion.

  • TurboTax Tries Direct Response Television… Again. Tarter, Blodwen // International Journal of Integrated Marketing Communications;Spring2012, Vol. 4 Issue 1, p79 

    The article focuses on the case of the TurboTax tax preparation software from Intuit and its approach to direct response television (DRTV). The software holds a large brand advertising budget and has been advertised via print and online media as well as via 30- and 15-second brand commercials on...

  • Giant steps. Gromer, Cliff // Popular Mechanics;Aug95, Vol. 172 Issue 8, p54 

    Describes how the Flame software package was used to manipulate the digital images featured in the Pirelli tire television commercial featuring runner Carl Lewis. Shooting location; Use of Silicon Graphics Onyx computer; Flame's tracking capabilities; Technique for composited scenes.

  • Addressable ads come to cablers. Bannan, Karen J. // Inter@ctive Week;04/05/99, Vol. 6 Issue 14, p14 

    Reports on set-top box manufacturer Scientific-Atlanta's plan to release a set-top-based software application capable of addressing television advertisements to specific viewers. Growth prospects for interactive, addressable advertising; Technologies being tested by Scientific-Atlanta;...

  • E&M Advertising Launches MMS Media Management Software.  // Response;Sep2003, Vol. 11 Issue 12, p116 

    Reports that E&M Advertising has launched the MMS Media Management Systems, a proprietary tool to help the company's clients maximize return on the direct response advertising investments. Monitoring of daily response trends to commercials; Web-based reporting functions of the system;...

  • All that buzz. Fadden, James // SHOOT;12/1/95, Vol. 36 Issue 48, p33 

    Presents views on the effectiveness of various software program used as tools for television commercial making. Comparison of software programs Henry, Flame and Inferno; Operators' role in television commercial making.

  • The second revolution. Suydam // SHOOT;01/03/97, Vol. 38 Issue 1, p21 

    Highlights advances in nonlinear editing. Computer systems that enable the processing of videos at uncompressed resolution; Includes Concurrent Editor and Editbox; Discreet Logic's Fire; Avid Technology Inc.'s Fusion and Illusion combination running on Silicon Graphics Inc.'s Indigo2 Impact...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics