Fruit of the boom
- Bridging the gap: Capitalizing on baby boomer buying power. Grigsby, Jody // Business Press;11/29/96, Vol. 9 Issue 31, p18
Advises small business owners on capturing the baby boomer market. Opportunities created by the aging of baby boomers; Untraditional products that both men and women are shopping for; Purchasing habits; Value as the boomer key word.
- Don't ignore the baby-boomers' disposable cash. Blakemore, John // Marketing (00253650);9/21/2000, p31
Focuses on the need for marketers to recognize the value of baby-boomer consumers. Concentration of marketing activities on the youth; Baby-boomers' possession of a significant amount of disposable income; Need for companies to develop advertisements that reflect a deep understanding of...
- The six shopping worlds of baby boomers. Swinyard, William R.; Rinne, Heikki J. // Business Horizons;Sep/Oct94, Vol. 37 Issue 5, p64
Presents a study about the discount store shopping behavior of baby boomers in the United States. Segment market shares; Discount hobbyists; Tough nuts; Discounter dodgers; Creative shopping avoiders; Price-mobilized shoppers; Time-poor shoppers.
- Boomers as Boycotters. Dolliver, Mark // Adweek Eastern Edition;12/4/2000, Vol. 41 Issue 49, p44
Reports on the survey conducted by Ipsos-Reid on consumer boycotts in various countries. Countries with the most number of consumer boycotts; Participation of baby boomers in consumer boycotts.
- Meet the Mature Market. Fleming, Cathy // Credit Union Magazine;Nov2004, Vol. 70 Issue 11, p118
Presents the comments of marketers about the behavior of aging baby boomers in the United States. Inclination of consumers to use credit for lifestyle purchases; Change of the way women approach financial decisions; Evaluation of product use patterns.
- More than the 'me generation' Thomas, Peter // B&T Weekly;2/18/2005, Vol. 54 Issue 2507, p24
The article focuses on the importance of understanding the consumer behaviour of the baby boomer generation for marketing researchers in Australia. The generation is seen as a valuable source of investors, customers and travellers. The typical baby boomer earns more than the average adult; more...
- All Boomers Are Not Alike. Morgan, Carol M.; Levy, Doran J. // Catalog Age;Feb2003, Vol. 20 Issue 2, p46
Focuses on psychographics analysis strategy used by catalogers to analyze purchase behavior of baby boomers. Psychology of baby boomers categorized into different segments; Attitudes of baby boomers who come under the Upbeat Enjoyers and Financial Positives segments; Steps to be taken by...
- Boomers have money but they aren't alone. Epperson, Jerry // Furniture/Today;8/13/2007, Vol. 31 Issue 48, p26
The article offers views on the impact of changing priorities among baby boomers on the furniture industry. According to the author, boomers are more likely to be spending on others, their children, grandchildren, other family and friends. The author notes that many baby boomers are buying...
- The trend evolution. Francese, Peter // American Demographics;Oct93, Vol. 15 Issue 10, p2
Discusses the difference in trends during the 1980s and 1990s. Fragmentation of consumers in the 1980s and the affinitization during the 90s; Self-actualization and upward mobility in the 1980s and family-interest in the 1990s; Aging of baby boomers in the '80s and preservation of health and...