SMEs Entry Mode Decision Making Process: Rational or Cybernetic?

Quan, Rose
September 2012
Business & Management Research;Sep2012, Vol. 1 Issue 3, p71
Academic Journal
The article offers information decision making process of small and medium sized firms (SMEs). It discusses about entry mode decision of firms which is regarded as fundamental strategic choice when several business enterprises invests in foreign market due to uncertainty and risk associated with profits. It further contradicts about rational decision making strategy and cybernetic decision making process.


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