TITLE

TRANSFORMING EMPLOYEE ENGAGEMENT INTO LONG-TERM CUSTOMER RELATIONSHIPS: EVIDENCE FROM INFORMATION TECHNOLOGY SALESPEOPLE IN TAIWAN

AUTHOR(S)
YUAN, BENJAMIN J. C.; LIN, MICHAEL B. H.; JIA-HORNG SHIEH; KUANG-PIN LI
PUB. DATE
November 2012
SOURCE
Social Behavior & Personality: An International Journal;2012, Vol. 40 Issue 9, p1549
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
In this study, we found that when information salespeople in Taiwan perceived more transformational leadership, they were more likely to show increases in work engagement development over time. Furthermore, increases in work engagement development influenced increases in service performance development, which therefore positively predicts increases in customer relationship development over time.
ACCESSION #
82948205

 

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