TITLE

Improving recruitment to primary care trials: some lessons from the use of modern marketing techniques

AUTHOR(S)
Colwell, Brigitte
PUB. DATE
September 2012
SOURCE
British Journal of General Practice;Sep2012, Vol. 62 Issue 602, p496
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the recruitment strategy used by a research team in recruiting participants for a patient decision aid (PANDAs) trial. Viral marketing was used as an initial recruitment strategy and on its phase one, the recruitment strategy focused on creating a strong identity that makes the study instantly recognizable while the third phase centered on recruitment of both practices and patients. Modern marketing techniques help the trial maximize the recruitment process.
ACCESSION #
82827506

 

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