TITLE

The old ones AREN'T the best

AUTHOR(S)
Hughes, Nick
PUB. DATE
October 2012
SOURCE
Grocer;10/6/2012, p61
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that "newer" confectionery brands have overtaken heritage selections in Great Britain. It mentions that Mars Celebration has become the leading boxed confectionery brand in 2012 and Cadbury Heroes has posted double-digit value and volume growth. It explains that the popularity of newer brands can be attributed to wider brand equity and their appeal beyond seasonal events like Christmas or Easter Sunday.
ACCESSION #
82787277

 

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