The old ones AREN'T the best

Hughes, Nick
October 2012
Grocer;10/6/2012, p61
Trade Publication
The article reports that "newer" confectionery brands have overtaken heritage selections in Great Britain. It mentions that Mars Celebration has become the leading boxed confectionery brand in 2012 and Cadbury Heroes has posted double-digit value and volume growth. It explains that the popularity of newer brands can be attributed to wider brand equity and their appeal beyond seasonal events like Christmas or Easter Sunday.


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