Multiple Criteria Decision Making Technique in New Product Development Management

Mamaghani, Alireza
July 2012
Journal of Management Research;Jul2012, Vol. 4 Issue 3, p81
Academic Journal
Although New Product Development Management (NPDM) is a new successful, challengeable and important strategy in modern companies, understanding the key success factors in this approach is not only helpful, but also productive in reducing managerial decision-making risks. In this paper, after expanding the related literature review, consulting with teachers, administrators and experts on identifying key factors affecting NPD, the researcher provided the basic questionnaire, and then identified key success factors and their indicators in NPD process management. In the next step 20 experts and managers were asked to fill out a questionnaire according to analytical hierarchy process (AHP) approach in which all key factors and their indicators were ranked by Expert Choice software based on Cooper NPD stage-gate model and all gapes between present and ideal conditions with managerial approach were analyzed by utilizing gape comparison test. Findings showed that improving competitive position, reducing managerial and production failure risks and enhancing success of the NPD process in this company would improve NPDM by determination of priorities and identification of the key factors in SHOKA


Related Articles

  • ENTREPRENEURIAL ORIENTATION: PRIORITISING AND MAPPING IN THE CONTEXT OF SMALL AND MEDIUMSIZED ENTERPRISES. P., Susanto; NL, Abdullah; Y., Wardi // Polish Journal of Management Studies;2019, Vol. 20 Issue 1, p429 

    Understanding the degree of entrepreneurial orientation (EO) in the context of small and medium-sized enterprises (SMEs) is vitally important, since it priorities may vary among business sectors. Previous studies have extensively studied EO using simple and common method of measuring EO at the...

  • A Comparative Holistic Fuzzy Approach for Evaluation of the Chain Performance of Suppliers. Eraslan, Ergün; Atalay, Kumru Didem // Journal of Applied Mathematics;2014, p1 

    The competition between the companies in the dynamic market conditions has made the Supply Chain Management (SCM) a more important issue. The companies which have organized their supply chain effectively have obtained more flexibility in their manufacturing processes in addition to delivery of...

  • Selecting a Material for an Electroplating Process Using AHP and VIKOR Multi Attribute Decision Making Method. Kaoser, Md. Masud; Rashid, Md. Mamunur; Ahmed, Sharif // Proceedings of the International Conference on Industrial Engine;2014, p834 

    In this era of Industrialization every company is trying to develop their manufacturing process better and better. Electroplating is one of the important processes in manufacturing company like automobile, ship, airspace, machinery, electronics, jewelry, defense, toy industries, etc. It is...

  • Integration of Fuzzy AHP and Fuzzy GTMA for Location Selection of Gas Pressure Reducing Stations: A Case Study. Chaghooshi, Ahmad Jafarnejad; Safari, Hossein; Reza Fathi, Mohammad // Journal of Management Research;Jul2012, Vol. 4 Issue 3, p152 

    Location selection is a multi-criteria decision problem and has a strategic importance for many companies. In this study, an integrated approach which employs Fuzzy AHP and Fuzzy GTMA is proposed for location selection of Gas pressure reducing stations. The Fuzzy AHP is usedto analyze the...

  • Group Aggregation Techniques for Analytic Hierarchy Process and Analytic Network Process: A Comparative Analysis. Ossadnik, Wolfgang; Schinke, Stefanie; Kaspar, Ralf // Group Decision & Negotiation;Mar2016, Vol. 25 Issue 2, p421 

    The analytic hierarchy process (AHP) and the analytic network process are important multiple criteria decision making methods for supporting complex, discrete strategic management decision problems. In order to exploit a broader information basis as well as to achieve a sufficient degree of...

  • The Decision Model for Selection of Tourism Site Using Analytic Network Process Method. Hadiwijaya, Noor Alam; Hamdani, Hamdani; Syafrianto, Andri; Tanjung, Zaidir // International Journal of Intelligent Systems & Applications;Sep2018, Vol. 10 Issue 9, p23 

    The criteria and sub criteria-based decision model for selection of tourism site using Analytic Network Process (ANP) method was to be implemented in Yogyakarta, Indonesia. In this study, we proposed criteria and sub criteria that influenced each other and had feedback between the two so that...

  • Multicriteria analysis in hazards assessment in Libya. Zeleňáková, Martina; Gargar, Ibrahim; Purcz, Pavol // Selected Scientific Papers: Journal of Civil Engineering;2012, Vol. 7 Issue 2, p59 

    Environmental hazards (natural and man-made) have always constituted problem in many developing and developed countries. Many applications proved that these problems could be solved through planning studies and detailed information about these prone areas. Determining time and location and size...

  • A combined analytical hierarchical process (AHP) and Taguchi experimental design (TED) for plastic injection molding process settings. AlKaabneh, Faisal; Barghash, Mahmoud; Mishael, Ibrahim // International Journal of Advanced Manufacturing Technology;May2013, Vol. 66 Issue 5-8, p679 

    Injection molding process is without doubt a multi-objective process if processing time, productivity, effectiveness, and the multi-criteria quality of the product are taken into consideration. Process settings affect the degree by which these objectives are realized. This work suggests a new...

  • Application of AHP and Taguchi loss functions in evaluation of advanced manufacturing technologies. Ordoobadi, Sharon // International Journal of Advanced Manufacturing Technology;Aug2013, Vol. 67 Issue 9-12, p2593 

    The purpose of this study is to develop the decision model to help decision makers with their technology selection. Evaluation and selection of a new technology is a multi-criteria decision-making process encompassing various tangible and intangible factors. Thus, these factors should be...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics