TITLE

Searching for Success

AUTHOR(S)
Decrescenzo, Peter
PUB. DATE
October 2012
SOURCE
Casino Journal;Oct2012, Vol. 25 Issue 10, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers tips on how to ensure that a casino web site is successful through search engine optimization (SEO). It suggests the need to increase the casino's chances of being searched through the web and being the first choice among casino patrons. It also notes the importance of setting up business analytics to measure the state of the web site and includes information about search engines that create optimization rules, keyword matches, and image quality.
ACCESSION #
82459550

 

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