TITLE

Microsoft underlines market credentials in UK charm-offensive

AUTHOR(S)
Shields, Ronan
PUB. DATE
October 2012
SOURCE
New Media Age (Online Edition);10/ 4/2012, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article details an interview with Microsoft Corp. Advertising's general manager for Great Britain Andy Hart who talks about the achievement of the company as most improved sales team in the Institute of Practitioners in Advertising (IPA) annual survey. He believes that such achievement is due to the strong portfolio of products and a sense of direction among its team. He mentions the plans of the company to leverage its full suite of digital properties, from MSN, to Skype and Xbox Live.
ACCESSION #
82393119

 

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