Microsoft underlines market credentials in UK charm-offensive

Shields, Ronan
October 2012
New Media Age (Online Edition);10/ 4/2012, p4
Trade Publication
The article details an interview with Microsoft Corp. Advertising's general manager for Great Britain Andy Hart who talks about the achievement of the company as most improved sales team in the Institute of Practitioners in Advertising (IPA) annual survey. He believes that such achievement is due to the strong portfolio of products and a sense of direction among its team. He mentions the plans of the company to leverage its full suite of digital properties, from MSN, to Skype and Xbox Live.


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