TITLE

REACH UNDERSERVED WITH TECHNOLOGY

PUB. DATE
October 2012
SOURCE
E-Scan Newsletter;Oct2012, Vol. 38 Issue 10, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on how mobile technology, prepaid cards, and advanced analytics are opening market opportunities for financial institutions in the U.S. It informs that the tools are establishing relationships with customers who would otherwise have a difficult time establishing payment and account relationships because of thin or no credit histories. It highlights how financial institutions track transactions and analyze data of customers who are using prepaid products, and use it further.
ACCESSION #
82331393

 

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