TITLE

Vantage Point

AUTHOR(S)
Kaplan, Harris
PUB. DATE
October 2012
SOURCE
Medical Marketing & Media;Oct2012, Vol. 47 Issue 10, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
In this article the author discusses the direct-to-consumer (DTC) drug advertising by pharmaceutical companies to reach directly to patients, instead of relying on physicians to prescribe the drug.
ACCESSION #
82207429

 

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