TITLE

German hotels lead Europe in customer satisfaction, loyalty

AUTHOR(S)
Barsky, Jonathan
PUB. DATE
October 2012
SOURCE
Hotel Management (21582122);10/8/2012, Vol. 227 Issue 12, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the Market Metrix global survey on customer satisfaction in the hotel industry. The survey results was dominated by German hotels with 83.4 percent customer satisfaction. It notes the significant contribution of the country's tradition of hospitality, Mein Host, to the guest experience. Furthermore, it indicates the influence of customer reviews online in the decision of European guests to stay at a hotel.
ACCESSION #
82055951

 

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