Integrating Managerial Pattern and Competitive Advantages: The Moderation of Competitive Inertia

Pi Shenglei; Kuang Cong; Lan Hailin
August 2012
International Business & Management;2012, Vol. 5 Issue 1, p120
Academic Journal
In dynamic competition, the competitive inertia is determined by components both inside and outside of company. This paper investigated that, after integration, how can firm appropriately alter their integrating managerial pattern, according to competitive inertia, in order to achieve better advantages cause from integration. Through 10-year data of the oligopoly enterprises in air-conditioner industry in China, the analysis demonstrated that, improving flexibilities of integration managerial pattern helps to build differentiation advantages, while negative to cost advantages; while firm competitive inertia grew, systematicness of integration managerial pattern would have positive effects on differentiation advantages, while negative on cost advantages.


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