An Economic Analysis of the Specialization and Marketization of Convention and Exhibition Industry

Xiaoming, Liu
August 2012
International Business & Management;2012, Vol. 5 Issue 1, p86
Academic Journal
Exhibition industry can not only create huge economic and social benefits itself but also have a strong driving effect towards a variety of industries such as transportation, tourism, catering, accommodation and related industries, thus promoting the industry agglomeration. This paper has made in-depth analysis on the connotation and dialectical relationship between the specialization and marketization of exhibition industry from an economic point of view. The analysis reveals the basic principle of interactive development of the exhibition industry and the regional industrial clusters. It is considered that the regional industry cluster is a basic support for the specialization and marketization of the exhibition industry. Finally, this paper proposes the sector structure mode and exhibition industry cluster method through in-depth analysis of the downstream, mid-stream and upper stream of the exhibition industry chain. On this basis, the market operation mechanism of the exhibition industry chain is outlined.


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