The E-Commerce Effect

Goldenberg, Barton
October 2012
CRM Magazine;Oct2012, Vol. 16 Issue 10, p4
Trade Publication
The article offers information on how electronic commerce (e-commerce) changes the customer relationship management (CRM) landscape in the U.S. It mentions that e-commerce is deemed as a vital part of becoming successful in distribution channel approach, thus numerous firms shifted to e-commerce to boost sales, service channel and marketing. Moreover, e-commerce boost CRM efforts and prospective channels as well.


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