TITLE

Marketing 101 - Meaningful Conversation

AUTHOR(S)
Acampora, Christina
PUB. DATE
August 2012
SOURCE
ACA News (American Chiropractic Association);Aug2012, Vol. 8 Issue 8, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on a structural format which chiropractors can use to build a rapport with physicians and to be more effective in communicating with physicians about the benefits of chiropractic care and about referring patients to their chiropractic practices. Transitional statements which can be used to initiate conversations with physicians and a conversational model called needs-based sales are discussed.
ACCESSION #
80040330

 

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