Marketing 101 - Meaningful Conversation

Acampora, Christina
August 2012
ACA News (American Chiropractic Association);Aug2012, Vol. 8 Issue 8, p28
The article reports on a structural format which chiropractors can use to build a rapport with physicians and to be more effective in communicating with physicians about the benefits of chiropractic care and about referring patients to their chiropractic practices. Transitional statements which can be used to initiate conversations with physicians and a conversational model called needs-based sales are discussed.


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