NFC: Australia's south east flower hub

Gerber, Audrey
September 2012
FloraCulture International;Sep2012, Vol. 22 Issue 9, p32
The article focuses on the National Flower Centre (NFC) at the Melbourne Market Authority (MMA) and the trends of the flower industry in Australia. It says that the NFC, which is the hub of flower sales in the state is offering permanent stands and allow florists to attend the market for short periods to sell seasonal products. It adds that the domestic flower industry in the state is worth in excess of $900 million, with nearly 15% sold through supermarkets.


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