Affective Organizational Commitment as a Predictor of Military Enlistment Discussion and Recommendation

Cistulli, Mark D.; Snyder, Jason L.; Jacobs, Randy
May 2012
International Journal of Business, Humanities & Technology;May2012, Vol. 2 Issue 3, p27
Academic Journal
This exploratory study considered the relationship between affective organizational commitment, attitudes toward military advertising, attitudes toward the military and intentions with regard to enlistment in the military. A total of 155 participants participated in an experiment after which they filled out a questionnaire. Results indicated that attitudes toward the ad and attitudes toward the military influence affective organizational commitment. They also showed that affective organizational commitment predicts enlistment discussion and referral intentions. These findings as well as implications and future research opportunities are discussed.


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