Going back to its roots

Parsons, Matthew
August 2012
Travel Trade Gazette UK & Ireland;8/30/2012, Issue 3017, p10
Trade Publication
The article focuses on the plan of Matthew Crummack, president of Lastminute.com, regarding the revival of the company. According to Crummack he wanted the company to be back into its heritage where it is characterized by its innovation and creativity. Crummack states that his company, despite the increase competition, will continue to focus on ensuring that customers have delightful experience. It says that the company has new campaigns and branding with Sarah Bartlett as head of marketing. INSET: SOCIAL STRATEGY.


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