TITLE

Going back to its roots

AUTHOR(S)
Parsons, Matthew
PUB. DATE
August 2012
SOURCE
Travel Trade Gazette UK & Ireland;8/30/2012, Issue 3017, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the plan of Matthew Crummack, president of Lastminute.com, regarding the revival of the company. According to Crummack he wanted the company to be back into its heritage where it is characterized by its innovation and creativity. Crummack states that his company, despite the increase competition, will continue to focus on ensuring that customers have delightful experience. It says that the company has new campaigns and branding with Sarah Bartlett as head of marketing. INSET: SOCIAL STRATEGY.
ACCESSION #
79924563

 

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