Business Solutions: Beauty and the Beast

August 2012
Skin, Inc.;Aug2012, Vol. 24 Issue 8, p33
The article reports on the results of a study by A.T. Kearney Inc. which examines the shopping behavior of consumers who buy beauty and personal care products online and its implications for beauty brands and retailers. The results suggest that beauty brands and spas must embrace technology and multichannel marketing as more consumers prefer to shop online. The results also reveal that 60 percent of consumers buy personal care, skin care, and hair care products.


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