TITLE

Target market harder to hit

AUTHOR(S)
Allegrezza, Ray
PUB. DATE
September 2012
SOURCE
Furniture/Today;9/10/2012, Vol. 37 Issue 2, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information regarding the middle class as target customers for furniture market.
ACCESSION #
79831315

 

Related Articles

  • Going for a global goal. Baum, Stephanie // Cabinet Maker;4/26/2002, Issue 5284, p10 

    Focuses on the exhibition Movelsul Brasil 2002. Target market; Description of several furniture launched in the show; Consideration of Great Britain to be the best market in Europe.

  • LPK targets the younger element.  // Cabinet Maker;07/23/99, Issue 5147, p2 

    Reports that LPK will target younger consumers with its launch of fashion-driven furniture styles.

  • GEFFRYE MUSEUM.  // Crafts (0306610X);Jan/Feb2007, Issue 204, p10 

    The article presents information on the Geffrye Museum in London, England. Description of the rooms in the museum is given. The museum chronicles the developments occurring in the urban middle class interior between 1600 and 1800. Details are given concerning the objects on display in the...

  • Extreme Retailing. Cendrowski, Scott // Fortune International (Europe);3/31/2008, Vol. 157 Issue 6, p8 

    The article reports that companies targeting the middle class consumer shift tactics in a weak economy. Citing two companies, the article shows how Coach, a leather goods company, shifted towards the upscale market, while Tiffany has shifted its pricing in the lower direction. Such changes...

  • SOFT IN THE MIDDLE. Surowiecki, James // New Yorker;3/29/2010, Vol. 86 Issue 6, p45 

    The article focuses on the buying behavior of middle class consumers. The author states that in 2010, the most successful retailers are the ones selling products that are considered good, but not expensive. Article topics include target marketing and the financial crisis within the middle end of...

  • Travelodge's Sleepy Bear Takes a Fishing Trip. Beirne, Mike // Brandweek;6/5/2006, Vol. 47 Issue 23, p6 

    The article reports on the partnership of economy hotel Travelodge with professional angler Mark Tyler in the U.S. in 2006. Travelodge's Recreate. Hibernate tag will convey the play hard, sleep hard mantra targeting active middle income consumers in a print campaign to be launched in June 2006....

  • The Entrepreneur's EDGE. Galler, Larry // Cleanfax Magazine;Aug2014, Vol. 29 Issue 8, p26 

    The article offers the author's insights regarding the selection of ideal client for carpet cleaning companies. Topics discussed by the author include the middle class customer, niche marketing, and target market. Among the recommendations of the author are searching the Internet, examining...

  • Changing Tastes. Friedland, Pnina // Hospitality Ireland;Jul2008, Issue 49, p54 

    This article focuses on the cognac and armagnac market. A growing number of companies have been targeting an emerging middle class for their cognacs and armagnac in a bid to move away from the image of the gentleman's club. Particular focus is given to the range of City Cocktails unveiled by...

  • The Rewards of Serving the Middle-Income Client. Lee, Shelley A. // Journal of Financial Planning;Sep2002, Vol. 15 Issue 9, p50 

    This article discusses the opportunities that can be gained by financial planners by catering to middle-income clients. When most financial planners describe their target market, they don't get nearly as specific as Ralph Schroeder, president of Schroeder and Associates, a financial advisory...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics