TITLE

Dior Launches Magazine

PUB. DATE
September 2012
SOURCE
WWD: Women's Wear Daily;9/6/2012, Vol. 204 Issue 49, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the fashion merchandising company Christian Dior. The company's plan to publish "Dior," its own periodical on fashion on biannual schedule is examined. A marketing agreement between the company and the French retail industry firm Printemps in which Christian Dior will assist in store decoration and marketing related to the Christmas shopping season in Printemps' department store in Paris, France is discussed.
ACCESSION #
79821367

 

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