Hoping To Harness The Buzz

September 2012
WWD: Women's Wear Daily;9/5/2012, Vol. 204 Issue 48, p4
Trade Publication
The article discusses the economic effects of the 2012 Olympic Games and Queen Elizabeth's Diamond Jubilee in London, England on the fashion industry and London Fashion Week (LFW). Government support for creative industries, international interest in LFW, and marketing campaigns to link the Olympics with British fashion are discussed. The British Fashion Council (BFC) and fashion branding companies such as Interbrand, MHE Retail, and Mulberry are mentioned.


Related Articles

  • London Times.  // WWD: Women's Wear Daily;12/10/2012, Vol. 204 Issue 119, p14b 

    The article examines the fashion and retail industries in Great Britain in 2012 during the 2012 Olympic Games in London, England, and the Queen's Diamond Jubilee Celebration. Topics include a discussion of the costumes and uniforms worn by Olympic athletes and performers created by British...

  • Did the summer meet expectations from a marketing perspective? Woods, Emma; Lee, Katie; Scott, Bryan; Connelly, James // Marketing (00253650);9/5/2012, p26 

    The article presents viewpoints of several marketing executives on the effect of events in Great Britain in the summer of 2012 such as the Olympic Games, the Queen of England's Diamond Jubilee, and the Euro 2012 soccer tournament on brand marketing. Emma Woods argues that some brands were able...

  • Economic Review, September 2012. Anagboso, Mavis // Economic Review;Sep2012, Vol. 6 Issue 9, p1 

    The article discusses the economic analysis of the gross domestic product (GDP) and economic performance of Great Britain as of September 2012. It says that the state of the British economy continues to be obscured by the Diamond Jubilee holidays and the 2012 London Olympics. Topics include the...

  • Chinesische HAKA für britische Gentlemen. Diehl-Wobbe, Elsbeth // Textilwirtschaft;8/2/2012, Issue 31, p30 

    The article reports for the German fashion, clothing, and textile industry on developments in the Chinese fashion, clothing, and textile industry which include, according to the article, plans to use the London 2012 Olympics to expand into the international market. Effects on markets in Germany,...

  • Focusing on getting fit for the year ahead.  // Travel Trade Gazette UK & Ireland;8/16/2012, Issue 3016, p25 

    The author discusses the aspects of Olympic experience, in which she thinks would best serve as a time to reflect on their impact on the economy and the travel business in England.

  • Beyond the Olympics.  // PRWeek (London);7/27/2012, p3 

    An introduction is presented in which the editor discusses the economic side of the 2012 Olympic Games in London, England.

  • Seeing London like a Queen. Chaaya, Ray // Xtra West (Vancouver);8/9/2012, Issue 495, p32 

    The article reports on the Queen's Diamond Jubilee held in London, England.

  • Tourism Soars in the UK.  // Travel Agent;1/14/2013, Vol. 341 Issue 7, p6 

    The article offers information on the 2012 annual review of VisitBritain on the tourism of Great Britain wherein because of the Queen's Jubilee celebration and 2012 Olympics, the industry was able to contribute $30 billion to the economy of the country and 12 million international visitors.

  • Jubilee celebrations begin … and an era ends.  // Veterinary Record: Journal of the British Veterinary Association;2/18/2012, Vol. 170 Issue 7, p167 

    The article reports that the King's Troop Royal Horse Artillery marked the 60th anniversary of the Queen Elizabeth II Diamond Jubilee celebration with 41-gun salute at Hyde Park in London, England on February 6, 2012.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics