TITLE

Hoping To Harness The Buzz

PUB. DATE
September 2012
SOURCE
WWD: Women's Wear Daily;9/5/2012, Vol. 204 Issue 48, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the economic effects of the 2012 Olympic Games and Queen Elizabeth's Diamond Jubilee in London, England on the fashion industry and London Fashion Week (LFW). Government support for creative industries, international interest in LFW, and marketing campaigns to link the Olympics with British fashion are discussed. The British Fashion Council (BFC) and fashion branding companies such as Interbrand, MHE Retail, and Mulberry are mentioned.
ACCESSION #
79821344

 

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