Experiential events hit the legacy trail

Dietz, Chantelle
September 2012
Event;Sep2012, p42
The article focuses on the use of experiential events by the official sponsors of the London 2012 Olympics in England. The official partners of the Games for 2012 are EDF, BT, Cadbury, BMW, Samsung, P&G, Omega, BA and Coca-Cola. It mentions some food brands that were able to profit from the Olympics, such as Kellogg's and Nestle. September to December is considered a key trading period for brands in the lead-up to Christmas.


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