How to…maximise the festive glamour

Lerwill, Ben
September 2012
Event;Sep2012, p38
The article offers tips for events planners on maximizing the festive glamour of a Christmas party. It recommends a few decoration themes such as a Grimm Christmas or Gatsby Glamour. Technological elements can be added to a party, like using Bluetooth to send people a free drinks token upon their arrival. According to Stuart Crane, head of events at White Light, lighting is a powerful visual tool that can help to create the mood for the party.


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