TITLE

Images with impact

AUTHOR(S)
Ries, Laura
PUB. DATE
September 2012
SOURCE
Nation's Restaurant News;9/3/2012, Vol. 46 Issue 18, p78
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
In this article the author reflects upon the role of visuals and the importance of brand positioning in the success of an advertising campaign. She states that even though visuals play an important part in attracting consumers, they do not leave an impact if the brand is not properly positioned and comments upon the effective use of visuals which include use of lemon for promoting the Corona as a premium beer and freshness imparted through the lime logo of the company Lime Fresh Mexican Grill.
ACCESSION #
79814021

 

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