Images with impact

Ries, Laura
September 2012
Nation's Restaurant News;9/3/2012, Vol. 46 Issue 18, p78
Trade Publication
In this article the author reflects upon the role of visuals and the importance of brand positioning in the success of an advertising campaign. She states that even though visuals play an important part in attracting consumers, they do not leave an impact if the brand is not properly positioned and comments upon the effective use of visuals which include use of lemon for promoting the Corona as a premium beer and freshness imparted through the lime logo of the company Lime Fresh Mexican Grill.


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