TITLE

KARL BATES, NATIONAL PLANNING DIRECTOR, MCCANN

PUB. DATE
August 2012
SOURCE
B&T Magazine;8/31/2012, Vol. 62 Issue 2774, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the ranking of several campaign products by Karl Bates who is the National planning director at Maccan. It reports that ING Direct has taken the first place followed by Nutella and Virgin Mobile. It discusses the creative execution of these clients through social campaign.
ACCESSION #
79813609

 

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