Invista Introduces W Technology

July 2012
WWD: Women's Wear Daily;7/30/2012, Vol. 204 Issue 20, p8
Trade Publication
The article reports that synthetic textile manufacturer Invista Inc. will launch its Lycra fiber W Technology in its spring 2013 branded lingerie collection. Topics include executive vice president Bob Kirkwood's belief that the technology will allow sleepwear and intimates manufacturers to create more durable fabrics, how the fiber allows a garment to retain its color for longer, and reactions to the W Technology fiber at the Mode City trade fair in Paris, France.


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