TITLE

Prada Sets Sail With Luna Rossa

PUB. DATE
August 2012
SOURCE
WWD: Women's Wear Daily;8/10/2012, Vol. 204 Issue 29, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the release of fashion house Prada's men's cologne, Luna Rossa, to be sold in Europe in September 2012 and North America in March 2013. Topics include how Prada's sailboat inspired the fragrance's name and composition, the work that designer Yves Behar did to create create Luna Rossa's bottle, and what inspired film director Adam Berg and photographer David Sims when creating the cologne's advertising campaign.
ACCESSION #
79793043

 

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