Prada Sets Sail With Luna Rossa

August 2012
WWD: Women's Wear Daily;8/10/2012, Vol. 204 Issue 29, p7
Trade Publication
The article reports on the release of fashion house Prada's men's cologne, Luna Rossa, to be sold in Europe in September 2012 and North America in March 2013. Topics include how Prada's sailboat inspired the fragrance's name and composition, the work that designer Yves Behar did to create create Luna Rossa's bottle, and what inspired film director Adam Berg and photographer David Sims when creating the cologne's advertising campaign.


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