'Driving' Up Online Renewals

Knell, Noelle
September 2012
Government Technology;Sep2012, Vol. 25 Issue 9, p60
Academic Journal
The article offers information on Colorado Department of Motor Vehicles' Save Time, Renew Online campaign featuring a character named Guy Vroom who encourages drivers to renew their license online. The state has seen a steady increase in renewals with the campaign, also benefiting its nonprofit organ donation organization Donor Alliance. The campaign has a presence in social media and is set to have its own mobile software application.


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