TITLE

'Driving' Up Online Renewals

AUTHOR(S)
Knell, Noelle
PUB. DATE
September 2012
SOURCE
Government Technology;Sep2012, Vol. 25 Issue 9, p60
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers information on Colorado Department of Motor Vehicles' Save Time, Renew Online campaign featuring a character named Guy Vroom who encourages drivers to renew their license online. The state has seen a steady increase in renewals with the campaign, also benefiting its nonprofit organ donation organization Donor Alliance. The campaign has a presence in social media and is set to have its own mobile software application.
ACCESSION #
79789432

 

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