TITLE

Increases in Quitline Calls and Smoking Cessation Website Visitors During a National Tobacco Education Campaign -- March 19-June 10, 2012

AUTHOR(S)
Augustson, Erik; Bright, Mary Anne; Babb, Stephen; Malarcher, Ann; Rodes, Robert; Beistle, Diane; McAfee, Timothy; Mowery, Paul
PUB. DATE
August 2012
SOURCE
MMWR: Morbidity & Mortality Weekly Report;8/31/2012, Vol. 61 Issue 34, p667
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the effectiveness of mass media campaigns and telephone quitlines in increasing cessation rates among cigarette smokers in the U.S. It provides a background of the TIPS campaign of the Centers for Disease Control and Prevention (CDC) which featured former smokers talking about living with diseases caused by smoking. It outlines the total call volume at telephone quitlines during the TIPS campaign and the number of unique visitors to cessation web site.
ACCESSION #
79787835

 

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