TITLE

Factors Influencing The Consumers' Intention to Shop Online:

AUTHOR(S)
Khan, Shahzia; Rizvi, Aftab Haider
PUB. DATE
March 2012
SOURCE
Skyline Business Journal;2012, Vol. 7 Issue 1, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The success of any business lies in thorough understanding of the behavior of its target customers; hence, in order to safeguard the success of e-business it becomes imperative for the retailers to get a deeper insight into the behavior of their consumers and the factors shaping it. The aim of this study is to explore the factors influencing the web-based shopping intention in UAE and empirically establish a relationship between intention to buy online and customer related factors. The literature review related to the topic advocated testing empirically how various factors influence customer's intention to buy online. For the purpose of this study, a questionnaire was developed, tested and validated to reach the highest level of accuracy of measurement. Factor Analysis were used to group the variables and various other statistical techniques viz., Regression Analysis, Correlation Analysis, One-Way ANOVA and t-test were used to test the various hypotheses. The results revealed in this study could be of paramount importance to the e-merchandisers for formulating sustainable and effective e-marketing strategies and rendering assurance to the online buyers by mitigating the associated perceived risks.
ACCESSION #
79757035

Tags: TELESHOPPING;  CONSUMER behavior;  ELECTRONIC commerce;  CONSUMERS -- Attitudes

 

Related Articles

  • E-Consumer Behaviour: Exploring the Drivers of E-Shopping. Kamarulzaman, Yusniza // European Journal of Social Sciences;Sep2011, Vol. 23 Issue 4, p579 

    The study explores the behavioural aspect of e-consumers in terms of drivers in conducting e-shopping. The key objective is to identify the influences of e-shoppers purchase decision in e-shopping medium. Focus group discussions were conducted with consumers who were residing in the UK and have...

  • A Study On Students' Attitude Towards Online Shopping In India. Patel, Vipul; Asthana, A. K. // Indian Streams Research Journal;Sep2012, Vol. 2 Issue 8, Special section p1 

    To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study examines the significance of attitude toward online shopping. The objective of the study was to determine relationship between utilitarian orientation,...

  • Summary Brief: Interactivity and the Moderating Effects of Website Informational Features. Hopkins, Christopher D.; Shanahan, Kevin J.; Baker, Thomas L. // Society for Marketing Advances Proceedings;2009, p216 

    As Internet use continues to grow and as firms become more sophisticated in their use of the web, the ability to make the online customer experience unique has become increasingly more difficult. One possible solution may lay in the firm's ability to manipulate differing interactive elements of...

  • Summary Brief: The Moderating Impact of Atmospherics and Perceptual Curiosity on Emotions and Online Shopping Intention. Dong-Mo Koo; Seon-Hee Ju; Myong-Han Lee; Ji-Hoon Lee // Society for Marketing Advances Proceedings;2009, p370 

    Previous studies of online shopping have been deficient in their investigation of studying diverse aspects of online consumer characteristics. The present study adopting a well validated S-O-R framework tests the interactional effect of atmospheric cues of online stores and perceptual curiosity...

  • Retail Without Boundaries. Strang, Randy // Supply Chain Management Review;Nov2013, Vol. 17 Issue 6, p32 

    The article offers information related to omni-channel retailing, key consumer behaviors that affect deployment of strategy and redesigning of supply chain operations. It is noted that omni-channel strategy was driven by growth of e-commerce and changed habits and expectations of consumers, who...

  • E-shopping: An Analysis of the Uses and Gratifications Theory. Marc Lim, Weng; Hooi Ting, Ding // Modern Applied Science;May2012, Vol. 6 Issue 5, p48 

    The Internet has experienced an exponential growth in the number of users and has created enormous increases in its marketing and communication applications during a considerably short period of time. Although both scholars and practitioners have jointly acknowledged the capabilities of the...

  • THE IMPACT OF CULTURE ON YOUNG CONSUMER'S INTENTION TOWARDS ONLINE SHOPPINGH IN MALAYSIA. Halimi, Anahita Bagherzad; Chavosh, Alireza; Soheilirad, Somayeh; Esferjani, Pejman Sheibani; Ghajarzadeh, Arian // International Proceedings of Economics Development & Research;2011, Vol. 1, p120 

    Cultural differences generally lead to distinctions in consumers' attitudes and intensions. Attention to these distinctions can provide more success for marketers and managers. This study intends to evaluate the impact of culture on young consumer's intention towards online shopping in the...

  • ADOPTION OF THE TECHNOLOGY ACCEPTANCE MODEL TO DETERMINE THE FACTORS THAT DRIVE TO SHOP ONLINE. SANGWAN, ANKUR // International Journal of Research in Commerce, IT & Management;Dec2013, Vol. 3 Issue 12, p107 

    As the number of internet users is very large and is still increasing, consequently for the organizations, researchers and other involved channels/persons the need has arisen to understand the users'/online customers' attitudes towards internet shopping and intention to shop on the internet....

  • FACTORS INFLUENCING CONSUMERS' ATTITUDE TOWARDS E-COMMERCE PURCHASES THROUGH ONLINE SHOPPING. Jusoh, Zuroni M. D.; Goh Hai Ling // International Journal of Humanities & Social Science;Feb2012, Vol. 2 Issue 4, p223 

    Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this study is to determine the factors influencing consumers'...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics