Strengthen the Case for Your Web Initiative

Wright, Jim
February 2012
PM World Today;Feb2012, Vol. 14 Issue 2, Special section p1
The article focuses on making stronger and more business-oriented cases to justify and win approval for a web initiative. It examines the key questions that chief financial officers (CEOs) use to evaluate projects and provides a CFO's perspective on how to answer those questions to one's best advantage. It also illustrates its points with real life examples that share OmniTI's experience in delivering successful web initiatives for clients.


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