SPONSORSHIP: P&G wants Olympic message to rival Fairy's staying power

O'Reilly, Lara
June 2011
Lawyer (Online Edition);6/16/2011, p9
Trade Publication
The article reports on the desire of Procter and Gamble Co. that its strapline and positioning for its P&G proud sponsor of mums tagline for its London Olympics and Paralympics sponsorship campaigns will be part of a long-term strategy that will go beyond marketing of its London 2012 partnership.


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