TITLE

The golden age of the placebo

AUTHOR(S)
Brewer, Colin
PUB. DATE
May 2012
SOURCE
BMJ: British Medical Journal (Overseas & Retired Doctors Edition;5/5/2012, Vol. 344 Issue 7855, p47
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The author discusses the important role that placebo prescribing used to play as part of treatment strategy followed by general practitioners (GPs) since earlier times. Placebo prescribing is now almost impossible for proper doctors, which in reality is quite disheartening. He highlights that placebo effects are highly culture specific. He says that one must be a skeptic to realize just how powerful the placebo effect can be, as placebos are meant to deceive the patient; and not prescribers.
ACCESSION #
79622060

 

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