ANALYSIS: Satisfaction comes in smaller packages

June 2011
Engineer (Online Edition);6/6/2011, p17
The article focuses on the significance of smaller lenders to brokers and the mortgage industry in Great Britain. It suggests mortgage brokers to consider smaller lenders as an alternative offering a service that cannot be provided by bigger lenders. It notes that smaller lenders have the capability to lessen the frustrations of the brokers through human touch-based service. It recommends brokers to make use of smaller lenders to achieve customer satisfaction.


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