St─âncioiu, Felicia-Aurelia; Teodorescu, Nicolae; Mazilu, Mirela; Cosmescu, Ioan; Marinescu, Roxana Cristina
October 2008
Annals of the University of Craiova, Economic Sciences Series;2008, Vol. 5 Issue 36, p2143
Academic Journal
The SWOT analysis may be used for a tourism destination in order to turn into good account its tourism potential, as well as for the tourism enterprise and product. Due to this fact, after different SWOT analysis were finished concerning the tourism regions / areas in Romania, there were detected along the time some aspects which may have negative implications upon the next stage in the marketing of any destination. Starting from these observations, a conceptual-methodological approach of one destination represents a hard work which must have as its starting point the concept itself of "destination". In the assessment of the destination of Oltenia de Sub Munte, for a better understanding of such analyses, there will be mainly considered the tourism product, respectively the ,,cultural tourism" (or the "cultural resource / artificial component "within the destination), without stipulating a certain market; and certain actions / generic activities, as strong points / weak points / opportunities / threats, valid for any type of tourism or tourism product. The accomplishment of a SWOT analysis will have no strategic results before being completed with the elements of attractiveness of a destination which confer identity to it and before settling a marketing objective.

Tags: CASE studies;  SWOT analysis;  STRATEGIC planning;  TOURISM


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