TITLE

Data mining to lift response

AUTHOR(S)
P.M.
PUB. DATE
July 1998
SOURCE
Catalog Age;Jul98, Vol. 15 Issue 8, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that the catalog company Airshop expects an increase in its response rate and its sales when it begins to use a data mining software package in July 1998. Details of the computer software; Comments from Bonnie Gringer, senior vice president of Airshop; Benefits of the software.
ACCESSION #
795595

 

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