Data mining to lift response

July 1998
Catalog Age;Jul98, Vol. 15 Issue 8, p24
Trade Publication
States that the catalog company Airshop expects an increase in its response rate and its sales when it begins to use a data mining software package in July 1998. Details of the computer software; Comments from Bonnie Gringer, senior vice president of Airshop; Benefits of the software.


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