Fressa, Leonardo Gonsalles; Rufino, Luiz Gustavo Bonatto; Darido, Suraya Cristina
February 2012
Revista Mackenzie de Educacao Fisica e Esporte;2012, Vol. 11 Issue 1, p107
Academic Journal
This study aimed to investigate the media discourse about the accomplishment of the Football World Cup in Brazil in 2014, through a documental analysis of Folha de S.Paulo Newspaper. We collected 96 articles over 3 months; 36,45% about advantages, such as increase of visibility of the country, creating of jobs, improving infrastructure, expansion of tourism and the improvement of economy. On the other hand, 56,26% of the articles highlighted disadvantages/difficulties in the accomplishment of this mega event, such as delays and uncertainties in relation to the most important buildings, lack of planning, bureaucracy and corruption. It's important to evaluate the possible legacies of World Cup in Brazil, being necessary to understand the information conveyed by the media, giving new meaning and appropriating critically of them.


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